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To make a significant transition from zero to viral on TikTok, creators need lots of TikTok views and likes from genuine users. The more views and likes a video gets, the more likely it will appear to the larger audience. Receiving more views on videos can increase engagement, which means developing a solid social media following and reaching a broader audience. In this post, you will find the best ways to increase views and likes on your TikTok content to go viral and achieve the goal of your TikTok campaign.
The first 2-3 seconds are important.
When it comes to attracting the viewers’ attention on TikTok, the first 2-3 seconds are highly important. So, produce interesting and interactive content with a hook that encourages viewers to stop scrolling and watch your video. One of the best ways to hold your audience is to start your content with an appealing visual or an exciting statement. You can also add some humor and make sure that your finally created video is well-polished and edited before you upload it.
Include relevant hashtags in your content and caption.
You are likely to get more viewers if you improve the discoverability of your videos in the first place. Since TikTok’s algorithm prefers customization for each user, strategically placing hashtags can improve your content’s discovery to reach more audiences with related interests. Choosing and adding the right hashtags that are relevant to your keywords can help you draw the attention of the right audience and monetize your TikTok account.
Also, using trending hashtags can help you bring more likes to your content because the more audience who watch your videos, the more you tend to receive likes and overall engagement. Use just 1-3 popular hashtags as adding too many can make your videos appear spammy to the algorithm.
Post a multi-part series.
Creating a multi-part series of your top-performing videos can help you bring more views. Keep producing more content of a similar nature as long as you can create more content to keep your audience engaged. Additionally, you can create playlists to add all of the parts of your series to a list. This will help you make it easier for the audience to see all identical videos within a single feed.
Use trends on the FYP.
Appearing on the FYP (for you page) is one of the main goals of TikTok creators for successful marketing on the platform. When any TikTok user opens their app, they first visit this page. The algorithm appears on videos on this page based on past engagement and interest of the users. However, popular trends can also appear on the For You Page of every user. So, find the popular trends and include them in your content strategy to improve the chances of being featured on this page and drive more views. There are different types of trends on TikTok such as memes, challenges, etc. Research your competitors and other brand accounts to determine which trends they are using and stay updated on new content ideas on the platform.
Interesting captions.
It is important to ensure your TikTok videos are captioned because most people watch videos with the sound off. Captions provide context for a video and make it more interactive for the viewers, thereby appealing to a broader audience and receiving more likes. The caption also serves as a video preview, so create easy-to-read and understandable captions such as sharing a related story, asking a thought-provoking question, etc.
Make sure the font of a caption is large enough to be easily and clearly seen on small-screen devices. If you want to add captions in the video editor of TikTok, choose the Captions icon to let TikTok automatically create captions for it.
Use popular sound effects or songs.
Just like hashtags, trending sound effects, music, or songs play an important role in expanding the reach of a TikTok video. By adding them to your videos, you can improve their chances of appearing in the feeds of users who have watched or liked a video that features the same music or song. Incorporating a popular song can also boost your chances of going viral on the platform.
Remind your audience of likes.
There are many social media users who watch a video and scroll to the next without hitting the like button even when they love it. Asking your viewers for likes on your content can significantly provide a large number of TikTok likes, boost engagement, and improve visibility on the users’ feeds and the platform. Several study reports have found that videos with higher engagement tend to appear on the FYP, reaching broader users. Remind your potential viewers to double-click the heart icon to show some appreciation.
Upload your TikTok videos more frequently.
The more content you upload on TikTok, the more chances it will grow quickly. According to TikTok, creators should post high-quality, authentic, and intentional videos regularly, at least 1-4 times daily. Uploading more content will help you experiment with varying content and collect a huge number of viewers. As compared to other social media platforms, TikTok has a higher organic reach. Thus, uploading compelling content more often at the right time can maximize your possibilities of appearing on the FYP of the target audience.
Know when your potential viewers are most active on TikTok.
Posting at the right times can improve the chances of your audience watching your videos. You can use your TikTok’s analytics and overall benchmarks to identify the correct time to post content for your audience. An ideal posting time can change by brand and industry. So, don’t follow the schedule others are following. Determine when your audience is most likely to use TikTok and then schedule your posts accordingly. Once you find the right posting time, upload regularly while staying consistent with your content schedule. It helps in developing a loyal following and ensuring your content’s visibility.
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